All are powerful tools to enhance our visibility to the customers. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. From your website itself to your online branding assets --
digital advertising, email marketing, online brochures, and beyond -- there's a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best email list digital marketers have a clear picture of how each asset or tactic supports their overarching goals. So What Exactly is Digital Marketing? It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. From your website itself to your online branding assets
-- digital advertising, email marketing, online brochures, and beyond -- there's a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals. Here's a quick rundown of some of the most common assets and tactics: Assets Your website Blog posts eBooks and whitepapers Infographics Interactive tools Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
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